Well tomorrow is the Super Bowl and for most people (whose teams are not playing) that means it is the time of the year to get jazzed up about Super Bowl commercials. Sure there are a lot of great ones. Who can forget that beer commercial or the one with Mike Ditka. Actually don't most Super Bowl commercials feature a cameo by Mike Ditka? I know that a completely unoriginal idea would be to sit here and write all about my favorite Super Bowl ads and why I liked them, but I'm not going to do that. Today I'd like to talk about the greatest commercial of all time.
It was the golden age of television...the mid 90's. It wasn't like today where you have 100's of channels to flip through for hours and hours. You had to sift your crap TV from about 40 or 50 channels (three of them were CSPAN). Anyways it was in 1996 that this little gem made its way onto the small screen and into television history.
How could you do better than this ad? It features a product that all of us have had a use for at one time or another. Show me the person who has never had bad breath in public and I will show you a person who probably has regular dental hygiene habits. More importantly it features one of the greatest actors who has ever lived: George Kennedy. He has had unforgettable roles in movies such as, "Cool Hand Luke", "The Naked Gun", "The Naked Gun 2 1/2", "The Naked Gun 33 1/3", and probably a bunch of other stuff too. Now I know this commercial could be number one of all time just on George Kennedy's sheer star power, but there is so much more. There is also the extremely low production value. This commercial decided to go with the quality of film generally reserved for local KIA dealership advertisements. Next you have the chart featuring the outline of the human body with the path to the stomach. When was the last time a Tic-Tac commercial dropped some science on you? I'll tell you when....NEVER. Finally, you round out this genius with the most brilliant supporting cast. Who could forget the lady with the sharp, red blazer? Then you have that one guy with glasses that says something or other. I only have two words: brill and iant.
So tomorrow I am sure there will be ads that are clever and memorable, but let's be honest. None of them will hold a candle to the Breath Asure commercial. They might as well all save their $3 million per ad and just show this one during every break. I would be happy, America would be happy, and most importantly, George Kennedy would be happy. Is he even still alive? That, I do not know. It required way more research than I felt like doing for this post. But if you are still out there, God bless you George Kennedy, you magnificent bastard!
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